For those of you with a business, are you on Facebook? Did you build a Business or ‘brand’ page, or do you mix your business and personal together? I just published my Facebook business page this week, after having an unpublished draft gathering dust in my account for probably two years.
I’ve had a personal Facebook account since about 2007. I , like so many other parents, got on to keep track of what my child was up to and it was great for that. When it became the thing for businesses to have a page, I didn’t want to have one and ‘subject’ my friends to a stream of business news from me. I had been inundated by some ‘friends’ business pages and eventually had to turn them off. I didn’t want to be a pest and annoyance to my friends so I stayed on the sidelines.
A Philosophy and Mindset Change
Time went by and I gradually developed more of an interest in the business side of Facebook. I started building Facebook pages for business and did a lot of reading on the hows, whys and marketing of a Facebook page. I found and observed how successful and interactive having and maintaining a page could be. I saw the great tools Facebook provides for connecting to Twitter and my website and I thought, ‘what am I waiting for’, and worked on my page for a few days and now I have a business presence on Facebook! Another tool that changed my mind is the ability to take a group of people from your Facebook list of friends and assign them to a targeted list. This way, I can send business updates to my business friends and not my personal friends – perfect!
Below is my landing page. It’s not in its final form, but I’m a believer in getting something out there and then tweaking it. I’d like to get your comments on my page. Does the landing page attract your attention? What about the colors and pictures? Most importantly, what about the content? That is the most important thing. Please leave your comments here at my site, or go to my Facebook page and make a comment there. I’d appreciate your ‘liking’ my page too!
A Facebook Business Presence for All?
So if you’re a business and you’re not on Facebook, maybe reading this will get you to think about what’s right for your situation. I think a business or company should NOT get a Facebook business page unless they are committed to regular updates and maintenance. There’s nothing sadder than seeing a ‘dead’ page, i.e. one that has a smattering of postings months apart. If you don’t post, you die.
If you want a page or have a page that needs attention, check out my
here on my site. I have several packages – hopefully one will be right for you. Many small businesses don’t have the time or energy to figure out how to build a page that takes advantage of the newest Facebook tools, apps and landing pages. Email me at lynn (at)www.lynna.dev, call me at 405-633-1770, or just leave a comment here on my site and I’ll be happy to talk with you.