Brandify is a web tool (in beta), that gives a business owner a score/ranking of their on-line business presence. They say they do this in about 70 seconds, and it was pretty close to that for me. I thought I’d relate my experiences using it and give a little mini review.
I got an email from Microsoft (they are a sponsor), telling me of this new, free service. I decided to try it out, not being too excited about Klout (another on-line ranking service of a different sort). I was glad to see I could sign in with my Microsoft Live ID – no having to set up yet another account. Facebook and LinkedIn would have worked too.
Their objectives are listed below (taken from the website):
- Where your business’ overall reputation stands online by way of a single, overall score, using a number scale very similar to your FICO credit score.
- The specific categories in which your business’ reputation is strong (and where it’s not), along with specific insights on your local competition.
- The one or two simple actions you can take immediately to start improving your online reputation.
The first screen was simple to get filled out – just needed a few pieces of readily-available information.
Brandify Tries to Find and Select Your Social Presence
I thought this next screen was great because it showed the below social media giants and all I had to do was connect to them. There were a few glitches which I’ll write about in my summary.
My Initial Brandify Score
I wasn’t very happy about seeing the 508 (low on the scale). After looking more closely and checking out the recommendations (over to the left), I found that even though my Facebook page was highlighted on the previous screen, somehow it didn’t make it through the last part and indeed, it was not there when I went to look.
This is where I (or the business owner), would take the time to look through the recommendations which cover how to optimize your website, your LinkedIn or Facebook profiles, etc. I’m not on Yelp or Foursquare and really don’t care to be, so I’m not going to join. The Bing and Yahoo parts just said I had 2 total hits for my business name. It wasn’t clear to me at all what that meant. But let’s move on to my higher score…
My Better Brandify Score & How I Got It
I scrolled through the recommendations and realized somehow my Facebook link had dropped off. I didn’t get asked about Twitter during the process, so I went back and corrected those two things and my score jumped dramatically. I believe my score is still undeservedly low because of the LinkedIn portion that is not linked to my individual account. But at least I’m in the green – I’ll summarize my thoughts below.
Summary of Brandify
- It was definitely easy to use – sign in was painless using a current ID
- Directions were straightforward and the user is walked through the process in a simple manner, complete with graphics and radio buttons to check
- Brandify showed who was linking back to my website – very cool
- The recommendations were concise and each one had a link to find out more about how to make things better
- The only LinkedIn profile I could put in the tool was my company profile. With LinkedIn, you can build a company profile after you’ve built a profile based just on your name. I have a company profile, but it is not developed well at all, so I had 4 black marks against me in the recommendations because of that. They should allow people to link to their personal LinkedIn profiles. I went back and tried to fix it, but couldn’t get it to connect.
- It missed the link to my Facebook account I put in there and I needed to re-enter it.
- Some descriptions (like the Bing & Yahoo parts), weren’t clear
- As I recall, the software didn’t ask me about Twitter, Yelp or Foursquare when going through the process
Overall, it was useful for me to go through this process and I think it’ll get better as time goes on.